USHIO, the world's #1 manufacturer of Xenon and Mercury Arc lamps, proudly introduces the new "high brightness" 15kW Water Cooled Xenon lamp for use in the prestigious Imax® theatres. Fully tested and approved by Imax® for use in theatres worldwide, this new lamp offers up to 30% more screen brightness than competitive lamps currently on the market. Aside from higher output, the USHIO UXW-15KD provides greater on screen light distribution for higher intensities at the edge of the screen. The UXW-15KD is an essential component for the continued success of not only the Imax®, Omnimax, and Imax® Solido, but especially for the new Imax® 3D theatres.