Using a transparent LCD display revolutionizes the retail and POP landscape. They both engage and strengthen the customers’ experience on product awareness with a combination of dynamic digital information and the actual product on display.

The difference between your TV and a Transparent LCD is that you can see through the face of the digital display and look into the cabinet to view products that are placed inside. The benefit of Transparent LCD screens is that you can market to potential customers with both the physical product itself, and play your digital assets such as promotional videos or digital signage content in front of the actual product.