Savants modern take on "Neon" is a great product for any application where you are doing artistic or direct accent lighting.  This product has a super difuse coating which ensures a solid strip of light rather than dots of leds and provdes a look akin to old school neon but with all the flexibilty of an RGB controllable LED.  This product is designed to be viewed directly (such as bar/shelf/architecture accents) where a distinct line of light is required.