The Evertz 3480TXE-ATSC is the best integrated Broadcast ATSC Encoding solution in the market with exceptional Quality MPEG2 Video compression and the highest number of channels in a standard ATSC channel. With increasing consumer demand for high quality content together with a surge in the number of channels world-wide, broadcasters are faced with an immense challenge to add channels everyday in the available bandwidth without impacting picture quality, given the huge bandwidth costs. The immediate challenge faced by traditional broadcasters is to be able to fit as many channels as possible, including HD, in the available ATSC channel bandwidth while maintaining the same visual experience. With advances in MPEG-2 Video encoding efficiency coupled with superior statistical multiplexing tools, the doors are now opening for some new and exciting applications.